In-store media delivers The Right Message, in The Right Place, at The Right Time, to The Right Audience! By using a digital in-store media network, brand and promotional messages can be localised and driven right through to point-of-purchase to influence the customer at that critical moment where 70% of buying decisions are made. In-store media has delivered exceptional real-world results and extraordinary sales lifts have been measured. Arbitron’s research amongst 1,000 US shoppers showed that of the 33% who had seen in-store TV, 75% found it useful and 42% would prefer to shop at a store with video displays. “Brands ignore the importance of in-store advertising at their peril”.  Nick Widdowson, merchandising manager at Unilever UK Foods. As traditional media becomes increasingly fragmented and audience reach is more of a challenge, in-store media becomes increasingly compelling. Brands and retailers are recognising that this IS the future. A 2007 marketing expenditure intentions survey conducted in the US by reveries.com showed 70% of brands are developing retail media strategies with 84% expecting to increase their ‘shopper marketing’ budgets. Nielsen media recently announced a new services measuring out-of-home networks and Zenith Media was the first big customer; this is media whose time has come. In the UK, advertising on in-store screens had an annual growth of 81% last year.  In the US the spend has topped the US$100m mark annually. “The days of Mass media marketing are over” Larry Light Chief Marketing Officer McDonalds USA The Australian market is catching up rapidly and new advertising opportunities abound. Early adopters can expect to enjoy not only introductory rates but also first-mover impact. Please contact Mark Schroeder or Ivan Schwartz to find out the latest in advertising opportunities. Read about the death of broadcast TV.