Advertising in pubs has shown phenomenal results.

Sssh, cant say too much about other people’s business, but thanks to some extensive focus group results consider the following from a UK equivalent:

• 63% of viewers are tempted to buy products they see advertised
• 60% average prompted awareness
• 67% discussed a test message with friends
• 22/30 brands shifted people up the preference scale
• Heineken spontaneous ad awareness was 200% higher than achieved by other media in the same campaign
• Levis campaign spontaneous ad awareness doubled, 34% of those who saw the ad discussed it in the bar
• Garnier sales lift 64% more than achieved by control outlets
• Road safety campaign elicited 337,000 reponses via mobile phone
• 42% of patrons more likely to use a Mastercard in pubs in the future following campaign, share of transactions increased 39% with fall in Visa transactions of 20% during campaign