Trying to reach the 18 – 29 year old market with a TV message? Until now you’ve had to buy incredibly expensive and inefficient TV schedules. Inefficient because the consumers you want simply don’t stay home watching TV…they’re out at the pub, NOT watching your expensive ads! According to Tesco Supermarkets UK research, In 1994 about 80% of people 18+ were home by 6pm By 2003 this had dropped to 65% The segment that’s abandoned free to air TV in the greatest numbers is the lucrative 16-39 market. Between 2001 and 2005 this audience has declined by a whopping 17%. No wonder by 2010 only 28% of Australian ad spend is expected to go to free to air. Read about the death of broadcast TV. Who watches In-venue TV? Pubs and clubs attract a very significant share of the 18-39 target. Not only that, but you're reaching them in their own environment, where they feel comfortable. And because they are actively congregating and socializing, they will discuss your product and spread the word. Its really an advertisers dream.