Specialty Fashion Group is Australia’s leading retailer of women’s fashion and City Chic is its fastest growing brand (others include Katies and Miller’s Fashion Club). Emstream teamed with Fujitsu to help City Chic to integrate digital media into it’s new store concept.
The Solution
Up to 6 content zones, with both portrait and landscape format screens and audio in place
Video, still and specially programmed music videos delivered to selected content zones and updated in synch with the release of new fashion collections
Each store is fitted with a combination of options:
Portrait-format video walls, nine x 42” screens in flagship stores, 52” screen in other stores
Three or four x 42” landscape screens
Bose ceiling speakers and amplifier
Scheduled media and music delivery; late night shopping media profile turns the stores into ‘party central’
The Results
Rapid content changes to deliver monthly fashion collection and latest chart music video
Massive external store appeal draws customers into store
Customer and Employee Satisfaction reported as exceptional - the girls love working in the stores, the customers love shopping
